The Commissioner General for Human Rights at NCHR Jamal Al Shamayleh participated in the launch of the second phase of the “Smoke-Free Generation” initiative, held under the patronage of Her Royal Highness Princess Dina Mired. Launched by the Jordan Pharmacists Association, the initiative aims to strengthen prevention efforts and raise awareness among children and young people about the risks of smoking through the use of technology, artificial intelligence, and digital games.
During the event, held at Al Hussein Parks, the Commissioner General stressed that protecting children and young people from all forms of smoking is both a human rights and public health issue that requires coordinated national efforts. He noted that the right to health encompasses prevention, awareness, and access to information that enables individuals, particularly children and young people, to make informed choices that safeguard their health and well-being.
He also emphasized the importance of early prevention, addressing emerging forms of smoking, including electronic cigarettes, and developing awareness tools tailored to different age groups. He highlighted the importance of partnerships among public and national institutions, professional associations, civil society organizations, and the private sector in addressing the health and social impacts of smoking.
Dr. Maryam Awad, member of the Jordan Pharmacists Association Council and founder and director of the national initiative, said the initiative has evolved into a national partnership bringing together public institutions, professional associations, the private sector, and civil society organizations to protect children and young people from all forms of smoking.
Awad explained that the first phase achieved tangible results, raising awareness among young people aged 12 to 17 to 90 percent. The second phase will focus on technology, innovation, and artificial intelligence, while expanding awareness efforts to children as young as seven to promote early prevention.
She added that the new phase includes developing digital awareness tools, launching a specialized hackathon on tobacco control, developing a “Virtual Guide,” and training children and young people to design games, characters, and awareness concepts suited to their ages and interests.
The event featured a national march with the participation of partner institutions and organizations, a human formation spelling out “Smoke-Free Generation,” the signing of a national pledge board, and a tour by HRH Princess Dina Mired of the initiative’s awareness stations.
